2012 iF Package Design Award Gold

Do you open your eyes when you shampoo?

When we shampoo our hair, we are not able to open our eyes because of the bubbles. We become 'blind' for a short while. Elastine has no color, no braille. but they can be easily distinguished by blindness, low vision and color blindness as well as general user because elastine has different texture on surfaces each package. those textures relate their effect.

BMW Museum / Munich

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